Call Tracking enables you to track calls out of your site and understand precisely what marketing activity brought them there; whether it was from a different site, Google or your paid search effort.
So no more will you need to guess how your caller has found you.
Call tracking is a vital tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an intrinsic need to track the calls that are relevant to their keywords, to be able to comprehend which keywords deliver call conversions. AdWords Call Tracking Without visibility of call conversions, it is not really feasible to figure out if your investment from the keywords in your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most clients are looking to track not only PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system like Call Conversions Tracking comes from, since it allows you to see your ROI for each of these very important channels not just Google PPC. This is essential actionable data allowing you to optimise the efficacy of all your marketing channels, key to the success of any business.